The very first encounter
Before a consumer ever tries a product, before they ever experiences all the benefits for themselves, and before they can prefer it to...
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the Angle
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Jan 21, 20231 min read
We have arrived
A critical moment in a growing company's trajectory is when they realize the more established players within their industry look and...
Oct 29, 20221 min read
Fool me once
An astute opportunist can construct a brand solely on an economic model. By attempting to follow a formula of another brand’s success,...
Nov 15, 20212 min read
Badge of belonging
Most people looking to solve a need in their lives aren't just looking for products based on benefits and price. Benefits are important...
Nov 8, 20213 min read
What's in a name?
There have been times in the past when working with clients that a name will just hit me out of the blue... like lighting out of nowhere....
Nov 5, 20211 min read
Brand vs Branding
Many people assume branding is the logo and identity system... It is that, but it's also how you carry yourself. Branding is all the...
Nov 4, 20211 min read
Initial spark
When talking to founders it's always interesting to recount the beginnings of an organization to find that initial spark... it's there...
Nov 1, 20211 min read
Does the cover match the story?
I often say an organization's "story" is the hard work that it does for a specific audience... everything, from products and services, to...
Oct 29, 20211 min read
A real connection
People want authentic connection... not to be “sold to” or manipulated. What's true for relationships is true for collaboration and for...
Oct 21, 20211 min read
The (profound) switch
I don't remember exactly where the switch from making art (for myself) and coming up with answers to problems through design (for others)...
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