BLOG | crosshatch

the Angle

2 days ago2 min read

Copy Nothing

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Why minimal logos work

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Tap the brakes...

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Focus on a few

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The very first encounter

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We have arrived

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Fool me once

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Badge of belonging

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"The best marketing doesn't feel like marketing"

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What's in a name?

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Brand vs Branding

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Initial spark

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Does the cover match the story?

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A real connection